I’ve always had quite the eye for detail, color and quality. An ultimate appreciate for any and everything exclusive. I have a genuine passion for helping others in any shape, form or fashion. Whether, it is my time, thought, money or deed.
This is what prompted my recent career change to Fashion PR. The craziest part about this career change so to speak is that I’d already been actively walking in my purpose, yet I wasn’t aware of it. Now, this may make you wonder? How can you be living in your purpose and not know it?
Contrary to popular belief, it isn’t hard when they’re so many distractions in life: work, school, family, friends, significant others, society expectation’s etc. I’ve never been afraid to match to the beat of my own drum, this is a known fact. However, in fashion there are typical careers that you are exposed to which are the standard career concentrations and choices; if you’re ultimate career goals aren’t in alignment with those choices it’s easy to get blindsided on your journey.
I’ve known that I’ve wanted to make a change for quite some time in regards to blogging for business vs. blogging as a hobby. By, connecting my fashion career to my fashion blog; as most you may remember when I started TheUrbanClassBoutique.com is was to serve as a platform for me to connect with fashion lovers who wanted to know what the up and coming, underground designers and brands I chosen for the actual boutique, store front for The Urban Class Boutique were up to: their sales, collections, business ventures etc. Although, my store front wasn’t opened I still wanted to share these hidden gems with the world. Hence, my excitement to write about them, give them branding advice and help with product placement etc.
Not long after I started blogging, I started receiving invites to various fashion and beauty events. People emailing me asking for my advice about how to start a blog, fashion line, create a beauty product etc. I remember reading about the power of networking, the six degrees of separation; your network determines your net worth and so on. Therefore, I always made an effort to attend these events and write about them. I would respond to these emails consulting people on these career choices.
So, now you’re wondering how and when did all the dots connect for me? When I read two books: Ready to Launch: The PR Couture Guide to Breaking into Fashion PR by Crosby Noricks and Blogging Your Way to The Front Row by Yuli Ziv.
How did I discover these fashion bibles might you ask? I Heart Fashion Bloggers, IFB, you guessed it. There I was on IFB’s website feeling down and out, totally depressed about my blog SEO traffic declining by less than half of my normal traffic. Each month the traffic continues to decrease. There were many factors contributing to this lack of posting, lack of originality, lack of a staff, lack of career guidance, and lack of a niche. I could go on, lol. I was at a complete stand still not knowing how to move forward.
Still, I knew there was something unique about my blog. I’ve had the honor of working with Vogue, Lexus, and True Religion for my blog. All on account of my blog, these are opportunities I would not have had otherwise. I’ve never interned for any fashion company. My actual store front was going to revolve around underground designers. I attend the Academy of Art University online; therefore my work isn’t displayed like it would be if I attended school on campus. These opportunities were not presented to me through my school because for starters: I’m an online student, secondly: I didn’t announce I attended AAU for a year to prevent such assumptions. Even with all of the odds stacked against me, I refused to be a victim I just had to remember why it was I do what I do. I needed to see what others see in me.
I proceeded to stop blogging for two weeks to re-strategize and re-brand. During this time I was reading IFB faithfully, attending social media and SEO seminars, looking for books to read. When I came across an article titled: ‘Career Path for Fashion Bloggers: Fashion PR’. When IFB interviewed Crosby Noricks she began to break down what Fashion PR is, the skills needed to be in Fashion PR, etc. I was smiling at someone putting a title to what I’d been doing for these brands I worked with. The article went on to mention she was hosting a Fashion PR workshop by her company PR Couture, which I had already missed but before all hope was lost she’d written a book on Fashion PR.
I read Ready to Launch: The PR Couture Guide to Breaking into Fashion PR in two hours. I was amazed and blown away that my niche that was missing on my blog was right here in this very book. Not a subject with untouched interning, fashion pr jobs, fashion pr duties and responsibilities, pay, networking, etc. I was so delighted.
On the list of suggested reads was a book titled “Blogging Your Way to Front Row”. I purchased the book immediately. Yuli’s career path is inspiring, as well as what she does at Style Coalition. The book had everything I was looking for: blog business plan, compensation, maintaining, networking, etc. I was at a lost for words at these two books putting my career and focus back into perspective for me.
I want to send a special thank you to Crosby Norick for sharing her expertise and researching a part of fashion that is often overlooked and ignored, Fashion PR.
I want to thank Yuli Ziv for overcoming all that’s she’s been through, sharing her life experiences. This helped me get my blogging mojo back by being able to channel my work inspiration professionally while blogging as a business.
IFB, oh how I love thee. IFB is a safe haven for fashion bloggers to share our fashion blogging woes without being judged, we can network, learn and get guidance. IFB has taught me so much about blogging, blogging as a business, different genres of blogging, how to increase my SEO traffic, defining a blogger’s purpose on social networks and my favorite type of IFB articles how to stay inspired and motivated.
I plan to continue the ‘I’ve Found My Niche’ series because I have so much more to share. For example how I realized my niche was always Fashion PR vs Fashion Merchandising after taking classes: Fundamentals of Fashion Buyers, Fashion Forecasting and Fashion Journalism. Oh, that’s another post all of it’s own trust me.
Look out for a review on both books and the IFB network in our 5W’s and 1H series.
The Urban Class Boutique readers ,thank you for your continued loyalty, love and support. I just ask that you continue to bear with me as The Urban Class Boutique transitions into our re-branding.